Kickassendurance Ltd, Trench Lock

Awarded £8,500 for equipment for outdoor sports events

About the project

The organisation was set up by a group of local fire-fighters in 2013 to provide outdoor activities and events in Telford and Wrekin to encourage people of all ages and abilities to take part in fun, outdoor running events. The aim is to make people fitter so they can enjoy a better quality of life. All of the events are designed to promote team work by getting people to help and support each other.

The first mud run was in Ironbridge in April 2015 and attracted over 400 participants. Since then there have been more runs with even more people taking part. The hope is to hold a half marathon in Telford and Wrekin – the first in over 20 years, which will showcase the borough in all of its glory. Anyone unable to run or walk can still get involved by assisting with the setting up and marshalling of the event.

Kickassendurance Director Matt Dickenson said: “We intend to use all assets each and every year and make the event grow. Money raised at the events will go back into the events and support local charities and communities.”

What was needed

As more people are taking part in the runs Kickassendurance needed equipment, including a starting arch, marquee to register runners and a chip timing system to time events.

What the Pride funding has meant to them

Having fun, keeping fit and integrating with others through teamwork is what this project is all about. The Community Pride Fund has helped us do this. Matt said: “We are seeing an increase in attendance to our events from individuals of all ages that are taking an active part in getting fit and this is making local people healthier.”

The ‘Finish’ arch bought with Pride money
DSC_6962 (2)
Happy, muddy runners

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