Heavenly Quest opens fruit and veg shop in Dawley

Awarded £27,719 to open up a low cost grocery shop

Heavenly Quest is a non-profit making Community Interest Company that opened in Dawley in 2010. It runs along similar lines to a charity shop and sells pre-loved clothes and household goods at prices people can afford. Proceeds from the shop are used to provide training opportunities to local people interested in the beauty and holistic therapy industries.

What they wanted to do

As part of the organisation’s work in promoting health and wellbeing, managing director Pauline Jackson wanted to do something that would encourage healthy eating and benefit local people on low incomes. The idea was to set up a greengrocer selling low cost fresh fruit and vegetables. The produce would be supplied by local supermarkets, allotment holders and market stalls – their excess produce would be passed to the shop for selling on rather than going to landfill. Customers, including elderly customers who live alone, would be able to buy only what they needed at affordable prices.

In addition recipe cards will be created to give people ideas for creating simple nutritious meals, as well as ideas for stews, soups, jams, chutneys and smoothies.

Empty shop pre work
An empty shop on Dawley High Street is chosen as the ideal location

A team of volunteers have been working with Pauline to get the project up and running. An empty shop two doors away from Heavenly Quest was chosen as the ideal location – fittingly it was once a fruit and veg shop. As well as selling fruit and veg to the public, the project will supply fresh produce to the local food bank and Salvation Army’s KIP project. It is hoped the new grocery shop, called Taste Not Waste, will also provide a great opportunity for new volunteers who are looking for a job to get retail experience that could help them get paid employment.

Interior - work
Starting the decorating
A voluneer lends a hand
work on the outside
Another volunteer works on the exterior








Fittings arrive
The shop fittings arrive
Fruit and veg arrive ready for opening-2
The first delivery of fruit arrives









Fruit and veg arrive ready for opening
More produce arrives ahead of the opening







Bright and cheerful shop front
The new shop is bright and welcoming

How the Pride funding has helped

Taste Not Waste, located at 50a High Street in Dawley, is due to open on Friday 27 November 2015. This would not have been possible without the money from Community Pride Fund, says Pauline Jackson who has been overseeing the project.

She said: “This will be a grand opening and we are so excited. We have worked tirelessly to see the end result. It would not be happening without the help of the Community Pride Fund, Telford & Wrekin Council, our volunteers and the kind donations from all those who supported our cause.”


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