Great Dawley Town Council is brightening up the appearance of shops in Dawley High Street by painting shop shutters in keeping with the Victorian shop frontage designs.
A local artist has been commissioned to create the designs for the shutters to create a welcoming atmosphere to the High Street. Dawley High Street has many independent shops in some amazing buildings with period features that the Town Council wanted to enhance.
The shutters are a beautiful feature, but when closed they give the appearance of the High Street being closed, according to feedback from shop owners, residents and visitors. This impression is due to the businesses that form part of the night time economy closing their shutters during the day, and day time economy businesses closing their shutters at night.
The shutters will be painted with a colourful Victorian shop frontage theme that is intended to brighten up their appearance and create a more inviting welcome to the High Street.
The project is being funded by a Pride in Your High Street grant from Telford & Wrekin Council, and is part of the Town Council’s on-going commitment and support for the local community and businesses in the parish. The Town Council provides grants for shop frontage schemes to help businesses, has an annual display of hanging baskets and has recently taken on the management of the Friday Street Market in Dawley High Street.
Councillor Jane Pinter, Mayor of Great Dawley Town Council, said “The Town Council is committed to working with the shops and business owners in Dawley High Street and the Parish, to raise awareness of the wonderful shops and business so they may achieve their full potential. This scheme will improve the appearance and atmosphere of the High Street and hopefully make people feel safer which will encourage return visits.”
The first business to work in partnership with the Town Council on this project and have its shutter painted is Eyewise, which has had a great reaction from members of the public.
Councillor Shaun Davies, leader of Telford & Wrekin Council, said: “Shopping trends and habits have changed dramatically over the last few years, and we need to work with local shops and businesses to attract visitors to our high streets. This is a creative project that we hope will have a positive impact for everyone.”